grass root is now the word is a popular network language, what specific meaning, do not know can go to Baidu, on the understanding of the word is the grass root is similar to the "grassroots", compared with the rich handsome, grass root is not what money, not what family background, a generation of young people only back the grass root, one word refers to the male compatriots. Electricity supplier in the counter attack today to grass root will be the world, why? Recall every single day, businesses are desperate to engage in activities, Crazy Fishing gold, in fact, there are many singles in grass root people, originally this holiday and business is not half dime, but is the business speculation, let this single holiday into a crazy shopping festival. Grass root is a user group, and this group is very large, there are too many people in the grass root on the Internet, but do not really understand grass root in the hearts of people, in order to taobao.com as an example, all love Taobao shopping mostly for 80, 90 young people, these people, many belong to the cock silk. Want to get the heart of grass root must understand the grass root of the heart, the first feature user group analysis:
first: spending habits
as a member of this group, the author is also some understanding of this group, consumption habits is a concept, mainly in three aspects: for a certain class of goods preference, for some brand preference, on consumer behavior and preferences, speak bluntly, is this love those types of grass root groups the goods, as well as the product brand, love to buy goods in what way. For example: a lot of grass root male is the frequent replacement of mobile phone mobile phone fancier, love their love, more competition, more love the pursuit of fashion and trend. Comparison of love mobile phone brand iPhone, Samsung, especially love to chase iPhone, in fact, many grass root income is very low, buy iPhone is more luxurious, but most of the user groups have been accustomed to online shopping, especially for female users, like taobao.com shopping, do not buy is look very cool this group is also very love, group purchase, because more affordable.
second: consumption level
grass root groups are generally not high income, this is in contrast to white-collar crowd, the vast majority of grass root monthly income is about 3000, can be said to live in the bottom of the city, according to the income level, consumption level of grass root population should not high. But this is not the case, many people in this group like the pursuit of fashion, more yearning for luxury goods, saying that the more things you can not get the more people fascinated. Data show that about 8.64% of the grass root population using the apple mobile phone, of course there are many grass root love cost-effective, stylish mobile phone, for example: millet mobile phone, in addition to grass root most people are playing online games, and are willing to spend money in the game, most grass root are accustomed to using the Internet to kill time. The level of consumption determines the consumption habits, grass root of this group more affordable love things, after all is not the pursuit of luxury.
third: consumer psychology