young people in the business, always because of lack of experience and young, eventually fall into confusion and misunderstanding. To open a clothing store in order to be successful, you have to master some of the operating skills, then what are the skills of clothing stores do? Here are some tips for you, I hope you can bring some help.
one, selling clothes is selling image
shop business is good, do not enter the store, at the door for a few seconds to see it! See what, see signs, see the lights, see the display, see health, can see the salesperson age and employees long is beautiful. Buy clothes is to buy beautiful clothes, is to sell the image, That’s all.
is to buy beautiful clothes, now we wear our clothes, in addition to the requirements for comfort in vitro, more embodies a kind of beauty, personality, brand intangible spiritual pursuit, and the realization of a positive self-image. Beauty is the basic feature of our apparel products, then, we sell clothing, clothing sales people should first show the United states.
to save electricity without lights, to prevent dust without unpacking display, employees do not make-up without spirit, cashier is out of order, the shop use float sale, store, hand-painted homemade promotional posters and so on, all in violation of the principles of beauty and behavior will make "clothing beauty" compromised, unable to express or even lost. Therefore, we must keep in mind the basic operating principle "selling clothes is to sell the image", all operations must shop from the "beauty" principle, firmly establish and maintain the standard of "beauty", only in this way, our shop, our brand can be in a cruel and fierce competition in the market to find themselves out of the ordinary the "beauty", it may grow, from one victory to another victory!
two, do not be afraid, as long as the intentions will be good
stores every day will encounter many problems, there will be a lot of new situations, to make store operations to maintain a long life and vitality, we must try every set higher goals and encouraged to try and apply new ideas and methods. But a problem came out, often a lot of people, many franchisees fear it, do not want to take the risk of change, reform. This time, we need to encourage them "do not be afraid, as long as the intentions will get better"!
because as long as we are committed to the goal of moving forward, the use of good methods will naturally be successful, but the use of the wrong approach, we will definitely go to sum up and adjust immediately.
three, the boss may wish to staff a little generous
as the most basic level of brand clothing chain