What’s more, as Dan Roth, Executive Editor of LinkedIn, shared in his keynote at FOLIO:’s MediaNext conference, “the vast majority of readers leverage media as a means to put forth a view, interests, and opinions to their network to generate interaction and help develop their social and professional connections and standing.” The role of the media is to be a conversation starter, and LinkedIn is an ideal forum.Here are five reasons to stay up-to-date with LinkedIn:1. A new audience is waiting to consume your content—the platform has 225 million unique global users.2. You can mine for leads and industry news on the site, in a number of ways: LinkedIn Today is a hub for custom content sharing. Channels allow users to receive tailored news and sift through stories. There’s the option to “follow” Influencers who opine on trends and share actionable business tips. Global leaders, from Jack Welch to Sir Richard Branson (who has 1.8 million followers as a LinkedIn influencer vs. 402K followers on Facebook) have amassed loyal followings. 3. There’s an opportunity for increased brand awareness. Starting a company page is a relatively low lift and puts your content right in front of readers. Are you a lifestyle brand? Consider sharing your career-related content or “big think” pieces at key moments in time (i.e. graduation). Real estate b-to-b publication? LinkedIn is an excellent vehicle for sharing insight on REITs and mortgage interest rates, as well as educating potential customers on your products and services. Long story short: Position yourself as a thought-leader. 4. LinkedIn can “drive enough traffic to crash your servers.” Add LinkedIn share buttons on your website and share your own content at least once a day. Roth says that the more content is shared, the more LinkedIn’s algorithms view it as “important to the business community” and it will surface on the homepage. 5. You can connect with your readers. Start a group and host monthly discussions with those who join. The logistics and quality of comments is more fluid on LinkedIn than on Facebook, for example. Check out these brands for thought-starters on how you can leverage LinkedIn for your publication:The EconomistNBC NewsThe Walt Disney CompanyGoogleWho do you follow on LinkedIn? What Influencers do you find insightful? Tweet me @StephaniePaige. This month, LinkedIn celebrated its 10th birthday (that’s two more years than YouTube) and within the past decade, the social media network for professionals has really grown up. What was once viewed as solely a job-hunting destination has now evolved into a multi-faceted media channel, a place to consume thought-provoking content, digest POVs and commentary from industry leaders, share articles and access updates on-the-go via the beautifully designed LinkedIn app. But you may be asking yourself: Why publish content on LinkedIn when your brand already shares on Facebook? First, it’s another platform for your content, which is always a good thing. But second, remember that social media channels have unique offerings: What works on Twitter doesn’t work on Instagram. Your followers (likely) vary per channel, so naturally you’ll want to share content that resonates with the specific audience you’re targeting. LinkedIn users are engaged and hungry for smart content, and unlike Facebook followers, are less worried about being entertained and more interested in learning something.
BNP secretary general Mirza Fakhrul Islam Alamgir addresses a public rally protesting at the incarceration of party chairperson Khaleda Zia in front of the National Press Club on Monday last. Prothom Alo file photoBangladesh Nationalist Party (BNP) secretary general Mirza Fakhrul Islam Alamgir on Friday alleged that the Awami League government is creating smokescreen over the issuance of Khaleda verdict copy.BNP chairperson and former prime minister landed in jail on 8 February after a makeshift court had sentenced her to five years’ imprisonment.Since then, Khaleda’s lawyers have been waiting for the certified copy of the verdict to file an appeal against the verdict.“The government is intentionally creating a smokescreen over [the issuance of] of the verdict copy. She is being denie the copy unlawfully. It’s a total breach of law,” Mirza Fakhrul told newsmen after a meeting of the party’s Standing Committee with a group of pro-BNP lawyers at the BNP chairperson’s Gulshan office in the capital.“As per rules, the certified copy of a verdict should be issued five days inside the pronouncement of the verdict, but she [Khaleda] is not yet given the copy although eight days have elapsed [since the verdict],” said the BNP leader.He went on to say, “It shows that the government in a planned manner takes law in its own hands and is resorting to unlawful acts in order to delay the release of the leader [Khaleda].”The BNP leader also alleged that these efforts of the government are aimed at keeping Khaleda away from politics and general elections. “But, the people will give a befitting reply to this through a street agitation.”In response to a journalist’s query, Bangladesh Supreme Court Bar Association president Zainul Abedin, who was standing next to Mirza Fakhrul, said as per the criminal rules, the certified copy of a verdict shall be issued five days inside the pronouncement of the verdict.He said the court is telling them that it is examining the verdict. “There is nothing to examine [in the verdict]. Once the verdict is pronounced, there is no scope to change or examine the verdict or even to change the language of the verdict.”
By Lauren Victoria Burke, NNPA Newswire ContributorBorn on May 11, 1906, Richard Arvin Overton, a member of what is often called America’s “Greatest Generation,” died on December 27th in Austin, Texas. At 112 years and 230 days, Overton was believed to be the oldest living man in the United States as well as America’s oldest veteran.He enlisted into the Army on September 3, 1940 at Fort Sam Houston in Texas. Overton then fought in World War II, serving in the all-black 1887th Engineer Aviation Battalion. He fought in the South Pacific from 1940 through 1945, a time which included battle in Iwo Jima. He retired from the U.S. Army in October of 1945 as a technician fifth grade. He then worked at a furniture store and then took a job at the Texas Department of the Treasury.Born on May 11, 1906, Richard Arvin Overton, a member of what is often called America’s “Greatest Generation,” died on December 27th in Austin, Texas.“He was there at Pearl Harbor, when the battleships were still smoldering. He was there at Okinawa. He was there at Iwo Jima, where he said, ‘I only got out of there by the grace of God said former President Barack Obama in 2013 during a Veterans Day ceremony honoring Overton at Arlington National Cemetery.The second World War was the deadliest conflict in modern military history as over 70 million people lost their lives and the U.S. suffered over 407,000 deaths in battle.As the years went by Overton became a local and then national celebrity. In 2013, at the age of 107, Overton won widespread media attention after telling Fox News he would spend Memorial Day “smoking cigars and drinking whiskey-stiffened coffee.” He was later invited to the White House.Overton had been hospitalized with pneumonia but was released from the hospital on December 24, Christmas Eve according to family member Shirley Overton. He had become known in his community for driving others to church well after turning 100 years old.“With his quick wit and kind spirit he touched the lives of so many, and I am deeply honored to have known him,” wrote Texas Gov. Greg Abbott in a statement on December 27 after hearing the news of Overton’s death.President Barack Obama greets Richard Overton, with Earlene Love-Karo, in the Blue Room of the White House, Nov. 11, 2013. Mr. Overton, 107, is the oldest living World War II veteran and was attending the Veteran’s Day Breakfast at the White House. (Official White House Photo by Lawrence Jackson)The Governor added that Overton was, “an American icon and Texas legend. Richard Overton made us proud to be Texans and proud to be Americans. We can never repay Richard Overton for his service to our nation and for his lasting impact on the Lone Star State.”Funeral arrangements have not yet been announced.Lauren Victoria Burke is an independent journalist and writer for NNPA as well as a political analyst and strategist as Principal of Win Digital Media LLC. She may be contacted at LBurke007@gmail.com and on twitter at @LVBurke