first_imgIntel Intel to Buy Artificial Intelligence Firm Nervana Systems Register Now » Learn how to successfully navigate family business dynamics and build businesses that excel. August 10, 2016 Reuters This story originally appeared on Reuters –sharescenter_img Image credit: Dragan Jovanovic | Shutterstock.com Free Webinar | July 31: Secrets to Running a Successful Family Business 1 min read Next Article Add to Queue Intel Corp. said on Tuesday it would acquire startup Nervana Systems as the world’s largest chipmaker bolsters its artificial intelligence capabilities.San Diego, California-based Nervana will help develop Intel’s artificial intelligence portfolio and enhance the deep learning performance of Intel Xeon and Intel Xeon Phi processors, the company said in a blog post.Terms of the deal were not disclosed.Investors in Nervana include Global Playground, CME Ventures, Lux Capital, Allen & Co. and AME Cloud Ventures.Allen & Co. LLC is the exclusive financial adviser to Nervana in the deal.(Reporting by Nikhil Subba in Bengaluru; Editing by Sriraj Kalluvila)last_img read more

first_imgSmall Business Heroes November 17, 2016 Add to Queue Storytelling Advisor 4 min read Hillary Clinton’s and Sophia Amoruso’s very different defeats each tell us, ‘Now, we are stronger than ever.’ Opinions expressed by Entrepreneur contributors are their own. Kindra Hall Two days after Hillary Clinton did not win the 2016 presidential election, I was on a plane trolling the web. There, I scrolled through a Facebook feed so inundated with news about the election, it was as if that were all anyone was allowed to post about.Related: Hillary Clinton on Why Failure Should Not Hold You BackThen, just moments before the “airplane mode” announcement came on that would disable our devices, I happened across a non-election-related article: Nasty Gal, the popular woman-run online clothing retailer started by America’s original nasty woman and favorite #girlboss Sophia Amoruso, had filed for bankruptcy.Whoa. Tough week for powerful women, I thought. Fortunately, however, I also stopped to consider how much these two momentous, if very different, losses had to teach us. Here are the do’s and don’ts for when your own story takes an unexpected turn, and how to use that story to your advantage.1. DO take a moment to get your story straight.Much to the surprise of many supporters, Secretary Clinton did not make her concession speech the night of the election. Though the reasons for her decision are not widely unknown, female entrepreneurs should take note: When you yourself experience a sudden, heart-wrenching failure, it’s okay to take a moment to process the initial shock.It’s also okay to work through your many emotions before you address your followers. Take time to gather your thoughts, so you can speak clearly about what happened and what will happen next. Don’t succumb to the world’s obsession with immediacy. Take a moment to get your story straight, so you can be confident in telling it.However, that being said . . .2. DO tell your story as soon as possible.Once you’ve taken a moment to get your story straight, tell it! Immediately. Often. Keep in mind especially that hiding your head in the sand until the worst of the fallout passes is not the solution. If you don’t share your side of the story, someone else will, and you might not like that version.Share blogs, videos, and images with 100-word stories across all platforms and modes of communication. Don’t shy away from traditional media; if someone wants to interview you, let that happen, but stick to your story and keep your messaging consistent.3. DON’T underestimate the positive impact your story can have.Telling your story of struggle puts you in a powerful position to shape others’ thinking. I’ll never forget when the news broke that Facebook COO Sheryl Sandberg’s husband had died unexpectedly. As a woman whose husband is a 50/50 partner in parenting and life, I read and reread every word of Sandberg’s story.Related: Sheryl Sandberg Commencement Speech, University of California at Berkeley, May 2016 (Transcript)A year after her husband’s death, Sandberg gave an emotional and inspiring commencement speech at the University of California — Berkeley that sparked conversation worldwide about remaining resilient in the face of hard times.Your own story of loss, be it personal or professional, is a powerful gift to give other female entrepreneurs — a road map for weathering storms, a comfort that they will survive, a beacon of hope.4. DO get back to work!The best antidote for the sting of failure is action. A failure isn’t the end of a story; sometimes you’re simply in the middle of a story you didn’t know was there. Get to work immediately on writing the next chapter. Make cold calls, and reach out and thank your loyal customers.The sooner you get back to doing what you do best, the sooner you’ll be able to tell the story of your failure followed by, “and now we are stronger than ever.” An excellent example of someone who overcame a highly publicized incident, is Martha Stewart. Found guilty of felony charges in 2004, Martha was not immediately able to make a comeback.After rebuilding her brand and displaying her passion for business, she is now doing better than ever, launching a line of home fragrances and hosting a new cooking show with Snoop Dogg.Related: From Bedtime to the Boardroom: Why Storytelling Matters in BusinessThe flight attendant announced that we were about to land. I slipped my phone into my purse and stared out the window as our plane approached the runway. I thought of Secretary Clinton, of #girlboss Amoruso and how, in both success and failure, these two powerful women and their stories were going to pave the way to success for us all.center_img Register Now » –shares Next Article Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Image credit: Jewel Samad | Getty Images Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals 4 Takeaways From 2 Powerful Women’s Stories of Loss and Defeatlast_img read more

first_img 5 min read Apply Now » Next Article The only list that measures privately-held company performance across multiple dimensions—not just revenue. November 22, 2016 You’ve probably invested a lot of time and money into your blog. Perhaps you’ve hired freelancers to contribute content, or you’ve spent hours pouring over analytics to find that sweet spot in your content marketing that generates results. Given the investment in your blog, it makes sense to revisit old posts and make them new again. Optimizing old blog content to generate more leads can have great results.When the team at HubSpot decided to optimize their archive of older content, the results were nothing short of extraordinary. HubSpot saw a 106 percent increase in organic search views, thanks to their efforts at what’s been dubbed “historical optimization.” This method is simple, yet can achieve great results. Let’s take a look at what historical optimization means and how you can tackle it with your own blog.Related Book: Ultimate Guide to Link Building by Eric Ward and Garrett FrenchHistorical optimization — refresh, renew and relaunch.How old is your blog? If it’s more than one or two years old, it is likely it can benefit from historical optimization. That’s because Google and other search engines change and tweak their algorithms — the magical and hidden formula to determine what shows prominently in search results — every six months to a year.The exact algorithm isn’t known, and the release schedule for search engine tweaks seems to vary considerably. Most people now about the big tweaks, like Panda and Penguin, but smaller tweaks occur all the time.SEO experts provide tips for optimizing your blog posts based on what’s currently the standard thinking around what works to help posts appear near the top of search engine results. The problem is that the more time passes, the more some tips become obsolete.Many years ago, for example, SEO experts suggested specific formulas for using keywords in headlines and body copy. While it’s still considered a best practice to use your keywords in headlines and in body copy, the rigid mathematical formulas we once used are gone.Another reason to update your old blog posts is the prevalence of social media in today’s online marketing programs. Optimizing images in your posts, or adding images if your posts lack them, can help you gain more traction from a single post on sites such as Twitter or Facebook. Tweaking headlines, adding click to tweet boxes and resizing images, are all simple things you can do to potentially bring in a lot more traffic and leads to your website.Related: 7 Ways to Get Your Blog Audience Spending More Time on Your Page5 steps to optimize older posts.If you’re ready to tackle historical optimization, these five steps make it simple to get the most out of your older blog content. You’ll need access to your analytics and some time to research and plan, but once you’ve got it underway, you’ll be amazed at the results.Before you begin, be sure to backup your old posts so you can restore them if your changes do not work out as planned. Although these methods have worked for many people to increase traffic and leads, you always want to have a backup ready to put into place if things don’t work out as expected.Step 1: Analyze your traffic patterns and pinpoint your top three traffic-producing postsLook for the top three posts (or more) that bring the most traffic. These are the posts you’ll use to springboard your historical optimization efforts. It’s not uncommon to realize that a handful of posts actually bring in the majority of traffic to your site. Those are the posts you want to concentrate on for your optimization project.Step 2: Update your older contentRead through your blog posts and look for opportunities to update the information. If you reference dates or other things that are now old, it’s time to fix them. This includes images. Remember those screen shots of a computer program circa 2008? Yeah, that how-to blog post is just a wee bit out of date. It’s time to give the post a facelift.Related Book: Start Your Own Blogging Business by Entrepreneur Press and Jason R. RichStep 3: Add internal links to relevant content, or content where you’d like more traffic to landBecause your high-performing blog posts get plenty of traffic now, they are ideal places to add internal links to newer posts that came after your original post was published. They may be able to pass along some of the link-love to your newer blog posts.Step 4: Fix keyword issuesRemember the days when you had to repeat a keyword phrase X number of times for a page to rank? Page text ended up sounding repetitive, like a trained parrot was repeating a phrase. Review your older blog posts for that talking parrot. Keyword usage today is a lot more relaxed and less scripted.Step 5: Optimize your images for Pinterest and other social mediaPinterest users tend to click more on vertically-oriented images than horizontal ones. The ideal pin height is approximately 1.5 to 2.8 times the width of the pin, so scale your images accordingly.With a few simple tweaks — these five steps are a good start — you can optimize your old blog content to generate increased leads. Prioritize your efforts around your top performing content first, working your way down to other blog posts that haven’t produced much of a result. Over time, even these laggards may surprise you when you spruce up, dust off and revise your old blog content. 2019 Entrepreneur 360 List –shares CEO, Single Grain. Founder, Growth Everywhere. 5 Ways Your Old Blogs Can Generate New Leads Eric Siu With a little sprucing up re-purposed content can drive more traffic to your site. Opinions expressed by Entrepreneur contributors are their own. Contributor Blogging Image credit: Westend61 | Getty Images Add to Queuelast_img read more

first_imgCollaborating 53shares October 23, 2017 Next Article Entrepreneur Staff Staff Writer. Covers leadership, media, technology and culture. Image credit: Forever 21 Nina Zipkin Add to Queuecenter_img Taco Bell Teamed With Forever 21 to Create Crazy Clothes That Are Already Sold Out Learn how to successfully navigate family business dynamics and build businesses that excel. 2 min read Is the idea outlandish? Sure, but the companies seemed to have leaned into the silliness with a decent amount of success. Register Now » Never let it be said that you should just stick to what you know.Earlier this month, Taco Bell teamed up with Forever 21 to develop a clothing line for men, women and children who think that their wardrobes could use a little more “sauce” and/or “heat,” per the fast food chain’s description of the collection’s aesthetic.Outlandish? Sure, but the companies seemed to have leaned into the silliness with a decent amount of success.Related: Taco Bell Wants to Host the Wedding of Your DreamsThe collection ranges from $7.90 phone cases to men’s and women’s shiny purple, orange and black Taco Bell branded anoraks for $29.90 and $24.90 respectively — both of which are already sold out.Also sold out? The women’s bright orange bodysuit complete with a pattern of flames that says “hot, born saucy” on the front for $17.90, the equivalent of what you could spend on roughly 13 crunchy tacos, the brand’s most popular menu item in 2016.In a press release announcing the team up, Taco Bell said that the collaboration was a perfect fit because the “the two [are] like-minded brands, together at the intersection of culture and innovation.”Related: 20 Facts You Probably Didn’t Know About Taco BellIt takes a lot of confidence in the strength of your brand to expect that people will go out and spend money not just to consume your products but to wear them literally on their sleeves.So the next time you are brainstorming ideas for how to call attention to your brand, take a page out of Taco Bell’s playbook and have a sense of humor and customer-first mentality.Related video: The Only Thing That Can Stop You From Starting Your Business Is You Free Webinar | July 31: Secrets to Running a Successful Family Businesslast_img read more

first_img Entrepreneur Staff In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths of customers.Milkadamia, a milk alternative made by nut farmers in Australia, can be found on the shelves of 5,000 American stores, including Walmart. But the company behind the product didn’t make repeated calls to buyers or bang on any other doors — retailers asked them to create the product for them.And the reason why is simple, according to Jim Richards, CEO of Milkadamia maker Jindilli Farms.Jindilli Farms co-founder Morgan Roy and CEO Jim Richards.Image credit: Courtesy of Milkadamia”It comes down to this: make a product that you believe in. I know that sounds kind of corny but believe in your original vision and just work that vision,” he says. “All we did was work on our product and work on our brand.”Milk alternatives has grown into a big business, with worldwide sales doubling between 2009 and 2015 to $21 billion. The most popular variations of these so-called milks (there’s actually an effort by dairy farmers to get these competitors to stop using the word) are made from soy, coconut, almond and rice, with other entrants including cashew, hemp, pea and oat.After a year of experimenting with a product to be used in coffee and carried in cafes in 2015, the Burr Ridge, Ill.-based company launched a shelf-stable retail beverage in 2016, which can now be found in 5,000 stores in the U.S. A refrigerated line launched this year and is carried by Walmart. The company expects revenues to exceed $10 million within the next two to three years.Richards, whose company also produces oils made from macadamia nuts for both cooking and skincare, spoke to Entrepreneur about how Milkadamia stands out and the motivations behind it.This interview has been edited for length and clarity.Related: With $72 Million in Funding, the Entrepreneur Behind Beyond Meat Pursues Innovation Over ProfitYou didn’t want to launch your product into retailers. Why?We [had this idea for macadamia nut milk] and thought that we could introduce it in places that were incubators of trends, [such as] cafes. The macadamia milk we introduced into cafes went pretty well. At coffee trade shows we ran into people, distributors and retailers and they were very keen for our product to be launched in retail. We weren’t so keen, since the product that we had developed for the cafes was specifically designed for coffee. It was just not designed for people to consume by the glassful. So we thought it would take us a few weeks, maybe three months max, to redesign that cafe product. It actually took us over a year.Image credit: Courtesy of MilkadamiaWhat changed everybody’s minds about going into retail? It was an opportunity staring us in the face. We did want to represent the health benefits of macadamia as widely as we could. So [we said,] OK, let’s have a shot. It was really that simple.Related: This Entrepreneur Built the Hottest Celebrity Spot on the Planet — and a Brand With Staying PowerOne of your successes came from catching Walmart’s attention. What can any entrepreneur learn?It comes down to this: make a product that you believe in. We were approached. We didn’t approach retailers in the first place. All we did was work on our product and work on our brand. But what attracts retailers and distributors is not our pitch, it’s not our personalities or ourselves in any way, it is that this product actually does stand out as somewhat unique and that’s what makes the difference.I think for entrepreneurs, there’s that old saying: Why should you try to fit in when you were designed to stand out? Do not try to fit in. Go look at your category and then do something completely different. Don’t try and look like all the others, do your own thing. Do what expresses your product and your belief in the product and your belief in the category.Considering all of the options, what do you think is Milkadamia’s appeal to consumers?No one had any fun with the category. The branding was so boring, if it was an almond, that’s what it was called, almond milk. So we made our product align with the values and concerns of people who are choosing non dairy and plant based diets. We put “moo is moot” right across the front of our packaging front and center. Dairy is a pretty big opponent to be poking but that’s who we are. There is no point pretending we’re anything else, we make it loud and proud.Related: The 7 Traits of Successful EntrepreneursWe’re farmers, we grow the stuff, we work just as hard and as long as any dairy farmer and the product that we produce isn’t an alternative. People are looking for things that are good for the planet as well as good for themselves. They’re looking for a wider version of wellness that doesn’t leave a sour legacy anywhere. We aligned our product with that.We actually don’t do much research, we don’t go hunting out what people’s values are, we make an assumption that there’s a whole lot of other people like us who love this world and want to do what they can for it. We believe people are tired of hearing nothing but bad news. Milkadamia started as an experiment in coffee shops. It’s now carried by 5,000 stores in the U.S. Learn how to successfully navigate family business dynamics and build businesses that excel. 5 min read The Digest Add to Queue Stephen J. Bronner Image credit: Courtesy of Milkadamiacenter_img Free Webinar | July 31: Secrets to Running a Successful Family Business Next Article –shares February 19, 2018 News Director How An Odd Macadamia Nut Milk Company Caught Walmart’s Attention Without Doing Any Marketing Register Now »last_img read more

first_img November 1, 2005 Amanda C. Kooser Small Business Heroes Magazine Contributor Next Article Add to Queue 2 min read Go green with a solar- or wind-powered web host. This story appears in the November 2005 issue of Entrepreneur. Subscribe » Green Web Hosts Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Plenty of environmentally conscious entrepreneurs already re-cycle paper and computers. They might even drive hybrid vehicles and look for ways to reduce the impact of their businesses on the earth. And now there are ways to continue that philosophy on the internet by getting onboard with a green web-hosting provider. That’s right–we’re talking solar- and wind-powered websites.Affordable Internet Services Online Inc.in Romoland, California, is a green web-hosting service that has been using solar power since 2001. They have 120 solar panels mounted on the roof of their data center, solar tubes providing light during the day and a large bank of batteries storing the power to keep their servers running at all times. “We wanted to help the environment, but we also wanted to get rid of our growing electric bill,” says technology manager Phil Nail. They’ve attracted a variety of clients from around the world that feel strongly about the environment and want to demonstrate that commitment to their web customers.A really good green web-hosting provider should offer all the amenities of any other host. Look for a company that performs regular backups, monitors its servers and has good uptime. Using a green provider doesn’t have to cost more, either. AISO, for example, offers packages starting at $9.95 per month. Some other leading providers to look into are EcoSky, wind-powered Locomotive Mediaand Solar Data Centers.Expect this niche to stay small. Says Nail, “I don’t see any of the large companies going this route because of the amount of solar panels they would need to generate enough electricity.” Still, entrepreneurs looking for a green hosting alternative have several options to choose from. –shares Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Register Now »last_img read more

first_img 4 min read –shares Technology Editor-at-Large Because Twitter Isn’t a Bank, Big Pay Packages Are OK Guest Writer If Twitter were a bank, would there be outrage over its pay policies?Twitter, in its regulatory filings for its initial public offering, disclosed that it is paying engineer Christopher Fry $10.3 million a year. That’s just short of CEO Dick Costolo’s $11.5 million.It is a large salary, of a size that usually draws complaints from corners that think that pay is too outsized, too far above what the average American earns. One might imagine a renewed Occupy movement picketing a park near Twitter’s Market Street headquarters in San Francisco, calling for equal pay for equal work, or demanding that all executive pay be set by how much the company pays its typical worker.Of course, that won’t happen. Twitter, after all, is not a bank, and it would never be likened to a vampire squid, or anything so childish as that. It is cool, it is hip, and it is the manner in which the Occupy crowd communicated with one another during that brief and unhygienic protest. It is beyond the opprobrium directed at our financial system. All equal pay fights are created equal, but some are more equal than others.Some may call this hypocrisy – mostly because it is. But it may also be a great leap forward in thinking about compensation in general. Here is a radical thought: People should be paid whatever an enterprise and its owners thinks they are worth.Related: 3 Ways to Determine Your Own SalaryTwitter is paying Fry because of that tried-and-true economic concept of supply and demand. Getting engineers is hard. Getting the top engineering talent in Silicon Valley is even harder. To lure top talent, you need top pay. And, for that pay, you get productivity from that employee. In short, you get what you pay for.There is an economic theory behind this called the efficiency-wage hypothesis. Put simply, the productivity of a worker is related to how much she is paid. It is why, during times of high unemployment, companies will not cut wages to bring on new workers. They need higher pay to maintain productivity, even though they have more potential workers from which to choose.Socialists want more equilibrium in pay, arguing that increases in pay and productivity only lead to higher unemployment of proletariat. Unions love set pay for certain positions, irrespective of the output of the worker. But, in the free market – and, for that matter, the real entrepreneurial world – wage tables just don’t work. Particularly with startups, there is such competition for good people, the kind who can help you turn an innovation into an enterprise, that a business owner has to dig deep and pay high to build a team. Christopher Fry is just a high-profile exemplar of what happens in emerging businesses each day.But should there be some kind of checks on pay, perhaps akin to where the Securities and Exchange Commission is leaning in showing the disparity of CEO-to-worker pay? Well, there is already a check, thanks, as ever, to the free markets. Company owners can decide what is fair pay and what is not. Every company has an owner, whether it is a group of shareholders represented by a board of directors or the single-operator S Corporation. Owners cannot afford to throw compensation at people willy-nilly. They have to make judgments for employees based on budget, strategy and worth. That is the ultimate regulation of compensation.So, is Christopher Fry worth more than $10 million a year? It is a question no one can honestly answer now. If Twitter remains successful and innovative, then yes. If it becomes stale because his pay gets in the way of hiring even better engineers, then no.But the market, not the rabble, which will ultimately decide. You can take that to the bank.Related: How Can I Keep an Employee I Can’t Afford to Pay? Image credit: Shutterstock Free Webinar | July 31: Secrets to Running a Successful Family Businesscenter_img Learn how to successfully navigate family business dynamics and build businesses that excel. Add to Queue Register Now » Ray Hennessey October 14, 2013 Next Article Opinions expressed by Entrepreneur contributors are their own.last_img read more

first_img Register Now » The opposing trajectories of The Honest Company and Fab are a pretty good representation of the overarching climate when it comes to subscription service businesses versus flash sale sites.The Honest Company, a monthly subscription service co-founded by actress Jessica Alba that sells non-toxic consumer goods and just raised funding at a $1 billion valuation, is reportedly gearing up for an IPO. In contrast Fab, a flash sales site that tried to unsuccessful pivot to an ecommerce site, was recently sold for a fraction of its former valuation. It’s not just The Honest Company. Subscription service businesses, which include other big names such as Birchbox and the Dollar Shave Club, are having a moment. In 2014, they raised more than $350 million in venture capital, an almost 100 percent increase from the year before, according to CB Insights.Meanwhile, flash sale businesses, including once big players such as Gilt and Zulily, have largely fizzled.Related: Jessica Alba’s Startup Raises $70 Million as It Prepares to Go PublicTo analyze why subscription services are booming while the flash sales model is largely bust, the folks at Retention Science, a customer-retention marketing company, analyzed over 10 million orders completed by more than 2.5 million unique customers to see how each type of business fares in various areas of customer retention and engagement.One key metric that jumped out: When it comes to the average number of orders per customer in a year-long period, subscription service companies, with an average of more than seven orders per customer, smoked their flash sale counterparts, which had an average of just over one item per customer.For a timeline illustrating the opposing trajectories of subscription service versus flash sale sites, check out Retention Science’s infographic below.Click to Enlarge+ Related: Starbucks Launches Fresh Coffee Subscription Service Free Webinar | July 31: Secrets to Running a Successful Family Business While Subscription Services Are on Fire, Flash Sales Are Fizzling (Infographic) Image credit: Tatiana Niño | StockSnap.io Subscription Businesses Next Article Guest Writer Opinions expressed by Entrepreneur contributors are their own. 2 min read Laura Entis Add to Queue –shares Learn how to successfully navigate family business dynamics and build businesses that excel. May 6, 2015last_img read more

first_img Two biotech companies have emerged as frontrunners in the race to develop a vaccine for Zika, a mosquito-borne virus that has affected more than 4,700 live births in Brazil and crept into 32 neighboring countries, according to a report from the World Health Organization.Inovio Pharmaceuticals, a small Pennsylvania pharmaceuticals company, has positioned itself as one likely contender thanks to its previous work with mosquito-born diseases and its relatively quick turnaround time from concept to testing, according to Fortune.In the past few months, investors have shown excitement about Inovio’s Zika initiative. Its stocks have surged since the company announced its bid for a vaccine last December.Since then, Inovio has made strides toward creating a DNA-based vaccine. While the vaccine has only been tested on mice, Inovio’s CEO said the company will begin testing primates within the next few weeks. Human trials, meanwhile, could start as early as the end of the year.Related: Genetically-Altered Mosquitoes May Be Key to Eradicating Malaria, Study ShowsBharat Biotech, a biotech firm based in Hyderabad, India, has been developing a Zika vaccine for more than a year. The firm started working on the virus, along with other mosquito-born illnesses, in November 2014 and has two possible vaccines — a DNA-based version and a more traditional one that contains an inactive strain of the virus — ready for pre-clinical trials, the company’s CEO told Reuters. While vaccines, which require high investment and have low success rates, are risky investment bets for pharmaceutical companies, the race for a Zika vaccine is (thankfully) becoming a crowded one. Major pharmaceuticals, including France’s Sanofi Pasteur, Japan’s Takeda Pharmaceutical and U.S. pharma-giant GlaxoSmith Kline, are also exploring vaccines.Despite these companies’ efforts, a Zika vaccine may still be years away.Related: Why More Startups Are Paying Attention to What They Learned in Bio 2 Biotech Companies Lead the Race to Develop a Zika Vaccine Biotechnology Next Article –shares Fireside Chat | July 25: Three Surprising Ways to Build Your Brand Add to Queue Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. February 11, 2016 Enroll Now for $5 Image credit: Pixabay Carolyn Sun 2 min readlast_img read more

first_imgMarketing The only list that measures privately-held company performance across multiple dimensions—not just revenue. Image credit: Appmoji, Inc. | Apple iTunes Next Article 133shares June 3, 2016 Add to Queue 6 min readcenter_img Why the Rich and Famous are on Fire for Emojis, and Why Brands Should Care Former West Coast Editor 2019 Entrepreneur 360 List Kim Lachance Shandrow Understatement: Stephen Curry’s new emoji app is a slam dunk with fans. Less than a day after its release this week, StephMoji shot to the top spot on the iTunes paid apps chart. At $1.99 per download, the Golden State Warriors point guard made millions in minutes, crushing the latest mobile Minecraft release and Kim Kardashian’s freshly-updated Kimoji app in its path. Not bad.Download my official @StephMoji #emoji app for #iOS and #Android NOW!!!! #StephMoji #Sc30 https://t.co/8EZcnbIjN9 pic.twitter.com/JEUnseggZs— Stephen Curry (@StephenCurry30) June 1, 2016Related: Funniest Twitter Reactions to NBA’s Plan for Jerseys with AdsNext up in the sizzling celeb emoji game, and more than fashionably late, is Justin Bieber. The Canadian pop poster boy went live with his branded emoji app, predictably named Justmoji, just hours ago. Think loads of cutesy stickers, avatars and GIFS of all things Biebs, complete with chiseled abs and boxer briefs. (There’s even an emoji that mocks that time he peed in a restaurant mop bucket. Classy.)Sultry-eyed Justmoji not enough for ya? Don’t fret, fan boys and girls. You better Belieb more celebs will want to follow in the heartthrob’s newly emoji-fied footsteps — and in Blac Chyna, Amber Rose, Ariana Grande, Tommy Chong and Wiz Khalifa’s, too. Yup, they all officially exist as copyrighted emojis.With so much cash and cachet for the taking, branding experts anticipate that the celebrity emoji beast that Kim K. unleashed with the debut of her signature app last year will only continue to blow up and not fade away.Like Curry’s entry just did, Kimoji also snagged the top-grossing spot in its first day in the App Store. How long before Justmoji rockets to the top? Who knows? What we do know is that millions of people around the world have a massive appetite for smiley, text-able versions of their pop idols, mini swatches of fame they glom onto and visually express themselves vicariously through.   Related: NBA Star Stephen Curry Takes a Shot at His Own ‘Slyce’ of Social MediaRT if you like #Justmoji app pic.twitter.com/4P273B4Wxb— Justmoji App (@JustmojiApp) June 3, 2016Linda Ong, founder and CEO of TruthCo., a New York City-based branding analytics consultancy that works with entertainment brands to help them keep their marketing relevant, says people can’t get enough of celebrity emoji apps because they’re powerful amplifiers of superfandom.“Their popularity can be seen in the traditional sense as a mere brand extension,” Ong tells Entrepreneur, “but it is also a signifier of a larger cultural phenomenon: the rise of fan-based global subcultures.” Doling out cute digital icons created for and contractually endorsed by your favorite star “transcends traditional languages and boundaries by uniting people with a common mindset — i.e., Beliebers — to communicate immediately as insiders.”Related: The New Under Armour Ad Speaking to Athletes Will Resonate With Entrepreneurs, Too#SMOKEmojis Update pic.twitter.com/XTK9Aay4sq— Tommy Chong (@tommychong) June 3, 2016That’s partly the point — creating a tangible sense of exclusivity and closeness with a celebrity — particularly if you’re a fan who’s a text-master millennial, Ong says. “Our work on millennial culture indicates celebrity emoji apps let fans become stakeholders in their images. They create a personal connection, like shareholders, through a visual language that outsiders can’t understand.”You’re so close with Curry, you can dribble his famous head around in your texts like you’re part of his crew. The best part for him is that he gets paid when you do and, sorry boo, he never has to actually hang with you. It’s all about the download dollars.“These apps are a volume play,” Ong says. “The prices are so low that fans don’t even blink, which turns each of them into a potential evangelist for more, provided the experience is rewarding. Every time someone uses them, it’s like a free marketing campaign to all of their followers and friends.”Related: Google Wants to Create Career-Woman EmojisMore fame, more money, honey, but also more control.With super shareable emojis up their viral branding sleeves, stars can better steer their stories in the public eye, shifting focus away from TMZ-style paparazzi pics and gossip factories. “With their own social media channels, they have the ability to drive and invite conversations rather than be the target of them,” Ong says. “Branded emojis are a way to build relationships with fans that go beyond the sheer entertainment value of their work.”Not just a celebrity gameBrands are also sliding into your DMs, with some 250 of them angling for their own advertising-loaded slices of the enticing emoji marketing pie, Star Wars, Dove, Toyota, Burger King and Taco Bell among them. Lazy customers can now use emoji to search Yelp and order Domino’s pizza via emoji tweet, not that you’d ever do that, right??????????????????????????????????????????????— Domino’s Pizza (@dominos) May 12, 2015Business owners with brands to push, particularly to younger audiences, would be wise to hop on the emoji bandwagon, Ong says. “Brands need to shift from a transactional mindset to one that focuses on building relationships,” she tells us. “For decades, brands taught consumers how to live aspirationally. Today, consumers teach brands what’s important to them.”Related: The 100 Most Popular Emoji Hashtags on Instagram (Infographic)Let’s just hope they don’t shove chicken fries and lightsabers into our smartphone keyboards — and all over our tweets, Instas, Snaps, messaging apps and dank memes — for decades to come. Next, they’ll advertise straight through our skulls via virtual reality. Whoops, too late. Immersive advertising is already a thing. McDonald’s Happy Meal headset, anyone?If flavor-of-the-week superstar emoji swapping isn’t your thing, and saying it with Coca-Cola emoji isn’t either, relax, the overlords of the Unicode Consortium have you covered. They’re releasing 72 funny, goofy and weird new emojis later this month. At last, you’ll have the side of double bacon you’ve always wanted (and a bald clown you’ll wish you could unsee). Apply Now »last_img read more

first_imgEU adopts measures to reduce carcinogenic acrylamide in foodPosted By: News Deskon: July 24, 2017In: Business, Health, Industries, Legislation, Social ResponsibilityPrintEmailEU member states have voted in favour of the European Commission’s proposal to reduce the presence of acrylamide in food.Once implemented, the new regulation will require food business operators to lower the amount of the chemical compound in their products, proportionate to the size and nature of the establishment.Acrylamide is a carcinogenic substance that forms from amino acids and sugars during high temperature processing, such as frying, roasting and baking, particularly in potato-based products, cereal-based products and coffee.The presence of acrylamide in food was initially detected in 2002 and since then research has been undertaken to identify measures to reduce its presence.The European Food Safety Authority confirmed in 2015 that acrylamide is a carcinogenic substance and that current levels of dietary exposure indicate a concern with respect to its effects.Under the agreed approach, businesses involved in the production of typically acrylamide-rich foods such as fried potato products, bread and coffee would be required to apply acrylamide mitigating measures across their production chain from the spring of 2018.Commissioner for health and food safety, Vytenis Andriukaitis, welcomed the vote which took place last week: “Today we took an important step in protecting the health and wellbeing of citizens. The new regulation will not only help to reduce the presence of this carcinogenic substance but also will help raise awareness on how to avoid the exposure to it that oftentimes comes from home cooking.”The Changing Markets Foundation welcomed the decision but emphasised that more should be done in the future and urged the EU to start working on maximum limits.Nusa Urbancic from the Changing Markets Foundation said: “Today’s vote is a positive first step towards reducing acrylamide levels in our food, as it marks the end of the voluntary approach, which has failed to deliver reductions over the last decade.“However, the approach still falls short from protecting the most vulnerable consumers, as it presents a number of shortcomings.”Share with your network: Tags: acrylamideEuropean Unionhealthlast_img read more

first_imgUK competition watchdog clears Cargill and Faccenda joint venturePosted By: News Deskon: December 11, 2017In: Business, Food, Industries, Mergers & AcquisitionsPrintEmailThe UK Competition and Markets Authority (CMA) has approved the merger between Cargill’s fresh chicken business in the country and meat producer Faccenda Foods.Initially announced in September, the merger will create a standalone business operating across multiple agricultural and operational centres, ‘with broad capabilities’ across the entire food supply chain.Following CMA clearance, the joint venture is expected to be in operation by January 2018.It will be led by Faccenda Foods managing director Andy Dawkins, with Chris Hall – currently fresh chicken director for Cargill Meats Europe – becoming chief commercial officer.Faccenda, which supplies meat to the UK’s retail and foodservice sectors, processes more than 100 million chickens and turkeys a year with turnover of £500 million.In a statement, Faccenda Foods said: “We are excited to announce that we have received approval from the UK Competition and Markets Authority to create a leading UK food company focused on chicken, turkey and duck. Faccenda Foods will join Cargill’s UK fresh chicken business form the standalone joint venture.”It added: “This joint venture will provide a solid platform for innovation and growth, bringing together two complementary businesses with talented people and strong reputations for high standards and great service.“While the approval signifies the latest step in our integration journey, we will continue to operate and compete as independent businesses until day one of the joint venture. As such there will be no immediate change to how we serve our customers and partner with our suppliers and growers.”Separate to the joint venture, Cargill’s UK business will continue to process and sell cooked poultry products from its site in Wolverhampton, as well as operating its poultry import, trading and distribution business.Share with your network: Tags: CargillFaccenda FoodsmeatpoultryUKlast_img read more

first_imgLotte signs Singapore sales and distribution deal with DKSHPosted By: Contributoron: August 21, 2018In: Confectionery, Distribution, Food, Industries, MarketingPrintEmailLotte has partnered DKSH, the market expansion services provider, to increase the distribution and sales of its confectionery products in Singapore.With this deal, Lotte entrusts the full suite of marketing and distribution activities for its products in Singapore to DKSH. This includes sales management, key account and product management, credit control services, warehousing and stock management as well as order fulfilment.Lotte is headquartered in Singapore and is a wholly-owned subsidiary of Lotte Confectionery, a consumer food and lifestyle conglomerate based in South Korea.Lotte’s target markets are Singapore, Malaysia, Indonesia, Brunei and the Philippines. Its main business is the sale and export of confectionery products, such as its Pepero biscuit sticks.Kim Kyo Hee, Lotte managing director, said: “Lotte’s philosophy has always been to enrich our customers’ lives by providing them with superior products that they love and trust in. With DKSH, we are confident that we can fulfil this mission, by ensuring that our delicious products are easily accessible to everyone in Singapore.“We do not just want to sell our products, we also want to establish greater connections with our consumers.”Bhima Liwlom of DKSH Singapore added: “It is our privilege to partner with one of South Korea’s most prominent consumer goods companies.“Over the last 150 years, DKSH has conscientiously built up its reputation with a proven track record and success stories in Southast Asia. We are convinced that we can help Lotte achieve its goal in Singapore.”DKSH, with its pan-Asian footprint, said it is well positioned to help Western brands break into the Asian market, as well as local Asian brands looking to expand their Asian footprint.Share with your network: Tags: DKSHLotteSingaporelast_img read more

first_imgPuratos invests $1.6m to support launch of its Topfil filling rangePosted By: Martin Whiteon: September 05, 2018In: Bakery, Food, Industries, ManufacturingPrintEmailPuratos will invest $1.6 million to upgrade its production facility in Mississauga, Canada, to support the launch of its new Topfil range of natural fruit fillings.The Topfil range features an array of fruit fillings for bakery product manufacturers, and Puratos says that this investment will increase production capacity of the new range in order to meet growing demand from manufacturers in the country.Topfil fillings are free-from high fructose corn syrup, hydrogenated oils, artificial flavours and colours, and the company claims that the fillings provide a “wholesome texture, better bake and freeze/thaw stability” than other fruit fillings on the market.Andrea Rosati, product manager for Puratos Canada said: “We wanted Topfil to bridge the gap between what is available on the market today and what is needed at the bakery and patisserie level.“Consumers today want the perfect balance of healthiness, naturalness and taste, so our team took that knowledge and ran with it.”Edouard Pot, general manager of Puratos Canada added: “The Puratos Clean(er) Label is a term we use as we believe that a clean label is an ongoing process.“Clean label is a moving target as it changes with public opinion and we want to hit that moving target every time.“Our R&D team is on-site and consistently working to improve our products in order for our customers to meet the criterias of their consumers”Share with your network: Tags: bakeryCanadafillingsPuratoslast_img read more

first_imgCoca-Cola European Partners to invest 500m euros during 2019Posted By: Jules Scullyon: February 20, 2019In: Beverage, Industries, Logistics, Refreshment, Soft drinksPrintEmailCoca-Cola European Partners (CCEP) will invest more than €500 million in 2019, as part of an ongoing multi-year €1.5 billion investment programme.The expenditure is centred around three areas: next-generation digital solutions, supply chain capabilities, and product availability.CCEP is developing new business analytics capabilities to improve promotions and forecasting with customers. Plans have been revealed to expand digital services for customers, such as Kollex, a new digital joint venture for the beverage wholesale trade and the away-from-home market in Germany.Meanwhile, through efforts to boost supply chain capabilities and support its growing drinks portfolio, CCEP will build new manufacturing lines in Halle, Mannheim, Barcelona, Seville, Ghent and Wakefield.The world’s largest Coca-Cola bottler also aims to increase the amount of recycled plastic in its products, in part through an ongoing collaboration with Ioniqa.Finally, to increase product availability, plans have been revealed to place 69,000 more coolers in customers’ outlets in 2019.Damian Gammell, CCEP CEO, said: “We’re investing in key areas of the business to make it easier for customers to do business with us, and to offer consumers a wider range of great products. Last year, our targeted investment programme helped to create €8.7 billion in value for customers – nearly €600 million more than 2017.”CCEP has also announced the creation of an innovation investment unit, called CCEP Ventures. It will focus solutions across customer experience and support, logistics and distribution, future packaging design and technology, prediction and pricing analyticsGammell added: “Our business faces future disruptive trends that need innovative solutions and we need to adapt and learn quickly.“CCEP Ventures will help us bring the best minds and ideas from the outside world into our business. It will help us find, fund and foster new solutions and scale with speed.”Share with your network: Tags: Coca-Cola European Partnerslast_img read more

first_imgAlaska … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Share on Facebook This article is more than 3 months old Pinterest This article is more than 3 months old news Last modified on Thu 28 Mar 2019 16.24 EDT Alaska Alaska department of public safety released the video on Thursday. Share via Email Shares682682 Share on Twitter Twitter Share on WhatsApp Alaska: video shows father and son boasting after illegally killing bear and cubs Surveillance video showing an Alaska father and son illegally killing a black bear and her shrieking cubs after locating them as they hibernated – and then boasting that they would never be caught – has been made public.The video released by the Humane Society shows Andrew Renner and his son Owen on skis approaching the bear den on Esther Island in Prince William Sound, and then illegally shooting the three bears inside.The slaughter took place in April last year and the Alaska department of public safety released the video on Thursday in response to a public records request from the Humane Society, according to local TV station KTTU.A wildlife camera had been set up to monitor these particular bears because they were part of a study, according to the Humane Society.The footage shows the father and shirtless son shoot into the den, as the cubs can be heard screaming. They yank out the dead mother bear and then exchange high fives. “They’ll never be able to link it to us, I don’t think,” one of the men can be heard saying.The son poses for a photo kneeling behind the dead bear and holding up its paw. “You and me don’t fuck around,” one of the men says. “We go where we want to kill shit.”Another video shows the men returning to the spot two days later to remove shell casings and remove the cubs’ bodies in plastic bags.Killing bear cubs or a mother with her cubs is illegal in that area.Andrew Renner was sentenced to five months in jail with two months suspended and a fine of $20,000, with $11,000 suspended, according to KTTU. He also had to forfeit the guns, skis and truck used on the trip. Owen was sentenced to suspended jail time and community service. Both men had their hunting licenses suspended.“This brutality could soon be the law of the land on national preserves in Alaska,” the Humane Society tweeted. The group is opposing a Trump administration push to roll back protections for wildlife on Alaska’s national preserves.center_img Share on LinkedIn Share on Facebook Share on Pinterest Share on Messenger Support The Guardian Share via Email Reuse this content Since you’re here… Thu 28 Mar 2019 16.21 EDT The footage released by the Humane Society shows the two men shoot into the den as the cubs can be heard screaming Share on Twitter Animals Erin Durkin in New York Facebook Topicslast_img read more

first_imgWhen the National Cristina Foundation was established three decades ago, nobody had yet come up with the term “digital divide.” But that’s what their mission has been for more than 30 years: to connect nonprofit groups with technology needs to donors of reusable hardware so the disadvantaged can have access to computers, mobile devices and broadband communications.Though the group’s goals are built around getting technology into the hands of those for whom it is beyond their financial means, serving people with disabilities has been at the core of the National Cristina Foundation since it was founded by Yvette Marrin and David Bruce McMahan in 1984. Their original pilot programs were aimed at students with physical and mental challenges.After all, the organization is named after David’s daughter, Cristina McMahan, who has cerebral palsy. Now a productive adult, Cristina has written about how being given access to computers at a young age helped her surmount her challenges and find confidence in her abilities.Finding her promise“Daddy had thrown some of the computers he didn’t need in the office away because he thought no one wanted to use them. But then he began to think of why he had thrown them away when so many people with disabilities like me could use them. He and Yvette met and began to brainstorm on the idea of how to get computers to people who needed them, and the result was the start of the National Cristina Foundation,” she wrote. “Today the National Cristina Foundation has helped millions of people who have differing abilities.”Their motto says it all: “Linking Life to Its Promise.”Having evolved considerably over the years, the National Cristina Foundation today connects those donating or refurbishing old technology with nonprofit groups that supply them to the end users, as well as advocacy and education on the importance of technology in the lives of the economically disadvantaged, students at risk and people with disabilities.Their programs include the Cristina Network, a community of organizations benefiting from the reuse of technology, and the Non-Profit Locator, a web-based search tool that allows donors to find local nonprofits, schools and agencies in need of equipment for their outreach efforts.All its services are completely free; the National Cristina Foundation doesn’t charge donors or partner organizations. It only works with other organizations, and doesn’t donate technology directly to individuals.Technology changes, but the mission doesn’tCEO and Board Member Bud Rizer says when the National Cristina Foundation was established, “Computers were very, very new. They were changing as fast as they could market them. And as soon as you got a new one, you threw the old one in the trash.”Now, not having access to a computer and broadband connection can be a serious detriment to anyone, let alone those with disabilities or limited financial means. Schools are requiring students to do their homework online; many employers make you fill out a job application online; and military veterans apply for their benefits online. Seemingly simple everyday tasks become impossible without computers and connections.“As common as computers and broadband are, technology and service is still beyond the reach of many organizations and individuals,” Rizer said. Numerous studies back up how “technology deserts” can have a long-lasting impact on a student’s development or the capacity of a person without financial means or with a disability to fully interact within society.The National Cristina Foundation partners with more than 1,300 nonprofit partners, many of which are small mom-and-pop organizations with minimal infrastructure and personnel. They may be focused on addressing a very specific need, such as homelessness or teen pregnancy, or a limited geographic location. But they can’t provide a range of services to their targeted population without access to technology.Donors are a moving target, especially within the corporate realm, and their ability to donate reusable technology shifts with the economy and industry markets.The National Cristina Foundation has started a new umbrella organization, the Alliance for Technology Refurbishing and Reuse, to help better coordinate donations and nonprofit refurbishers.And it’s not just about getting a refurbished computer, table or smartphone into the hands of the end user. They also need a speedy, reliable connection to the Internet, the proper software as well as education and training to know how to use it.Three legs of supportRizer says in order to bring light to the digitally dark corners of society, you need a three-legged stool for support: hardware, broadband connections and access to digital curriculum (such as software and operating systems).Historically their organization has focused on the first, and is now ramping up their efforts on the other two ends. They’re helping more people get broadband through the National Digital Inclusion Alliance. This includes high-speed connections in public housing, or low-cost broadband underwritten through a government agency or nonprofit entity. Other avenues help bring the software part of the picture.“The success of attacking the digital divide is to have three strong legs to the stool. If you don’t have any one of them, you’re kind of dead in the water,” Rizer said. “Very few nonprofits deal with all three — we do.”Share this…TwitterFacebookPinterest1LinkedInEmailPrint RelatedAssistive Technology Gaming Grant to Aid Children and Adults with DisabilitiesDecember 23, 2010In “Products and Devices”ATU145 – The Impact of Apple’s iPad on People with Autism (Dr. Patricia Wright – Easter Seals – www.EasterSeals.com), Christopher & Dana Reeve Foundation Grants, National Deaf Blind Equipment Program Funding Extended, App: Cause and Effect Sensory Light BMarch 7, 2014In “Assistive Technology Update”Danny Wayne Beemer: A Local Leader On and Off the AirJune 26, 2019In “Communication”last_img read more

first_imgPodcast: Play in new window | Download288-7-20-18 MindlyHey there! Welcome to Accessibility Minute, your weekly look at Assistive Technology, those clever tools and devices designed to help people who have difficulties with vision, mobility, hearing or other special needs!Do you have a hard time organizing your thoughts, ideas, and more?  Mindly, an app available for both Android and iOS devices, is an app that helps you organize your inner universe.The app eliminates all unnecessary clutter to help you focus on your thoughts, ideas, and concepts.  It is especially ideal for visual learners.You can use Mindly for:Thought structuringIdea collectionBrainstormingPlanning a projectPreparing a speech or meetingWriting a quick summaryCheck MindlyApp.com to learn more.For more information, to read our blog, or to drop us a line, visit EasterSealsTech.com.  That was your Accessibility Minute for this week! I’m Laura Medcalf with the INDATA Project at Easterseals Crossroads, in Indiana.Share this…TwitterFacebookPinterestLinkedInEmailPrint Relatedlast_img read more

first_imgIn addition to sensory rooms popping up worldwide, there are three resources to help your child prepare for flying for the first time. “We know it’s a fact that people get stressed when flying. We’ve found that it’s good to have a quiet room where people with or without disabilities, including people who are nervous about flying, can go to and relax before their flight, to give them a sense of relief and calm their nerves.” Sensory Rooms in Airports: Travelers requiring special accommodations should call 72 hours prior to traveling. Call 855-787-2227 for more information or visit the Transportation Security Administration’s website. For additional information regarding Wings for Autism, email Kerry Mauger at mauger@thearc.org or contact The Arc at 800-4333-5255.Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedAutism Awareness Grows, Support Needs to FollowJune 25, 2014In “Communication”Advocates for Our AngelsAugust 24, 2016In “Apps”Celebrate Autism Awareness Month!April 6, 2016In “Apps” 1. Soaring for Autism: According to the Diagnostic and Statistical Manual of Mental Disorders (DSM-5), one of the primary diagnostic criteria for autism spectrum disorder (ASD) is that the individual shows restrictive, repetitive patterns of behaviors, interests, or activities. Total Spectrum’s website highlights why routine is so important for individuals with autism: Programs to prepare you and your child for flying: Many children with ASD have difficulty making sense of everyday movements, actions, and sounds; routine creates order in their lives.Children with ASD naturally tend to like repetitive actions. “Routine comes naturally to them, and it’s not hard for them to learn a productive routine in the place of an unproductive one.”Routine is known to relieve stress in almost all individuals; adding a routine to a child with autism’s life can help relieve his or her stress.Routine adds to the learning potential; once a child is relieved, it is much easier to help the child learn new things. TSA Cares is a “helpline that provides travelers with disabilities, medical conditions, and other special circumstances additional assistance during the security screening process.” They can facilitate a 1:1 TSA passenger support specialist and shorter lines through the screening process. Importance of Routine:center_img The program is designed to help individuals with autism or other special needs get acclimated with flying. Through the Wings for Autism program, participants will have the opportunity to practice entering the airport, obtaining boarding passes, going through security, and boarding a plane. Airports can be stressful for anyone, but the hectic environment and noises tend to be extremely stressful for someone with autism. A lot of airports around the world offer calming spaces for travelers to relax before or after a flight. Atlanta’s Hartsfield-Jackson Airport was the first airport to open a sensory room in 2016. Steve Mayers, Hartsfield-Jackson’s Director of Customer Experience and ADA Coordinator, said: 2. TSA Cares: Click here to learn more about Soaring for Autism. The Arc offers a lot of resources for individuals with intellectual and developmental disabilities. One service they offer is the Wings for Autism program. Wings for Autism offers “airport ‘rehearsals’ specially designed for individuals with autism spectrum disorders and individuals with intellectual/developmental disabilities.” ParkingTaking the shuttle from the parking lot / walking through the garageGoing to the ticketing counter Security screeningFinding the gateBoarding the airplane, finding their seats, listening to the announcementsBaggage claimParticipants will also get to explore the plane and meet the pilot and flight attendants Routine is essential for many individuals with autism. Any deviation from an established routine can result in major breakdowns. New experiences, like flying for the first time, are inevitable. Fortunately, there are resources available to help you better prepare your child for air travel. 3. Wings for Autism: The Autism Society of Indiana (ASI) offers a unique experience for individuals of all ages with autism. ASI partnered up with the Indianapolis Airport Authority, TSA-Indy, and Delta Airlines for Soaring for Autism. Soaring for Autism allows individuals with autism to experience steps most people take when coming to the airport. This includes:last_img read more

first_imgWhetstone Technologies Announces SoniBridge – Enabling Mobile Marketing for Voice Assistants PRNewswire11 hours agoJuly 23, 2019 mobile marketingSanjeev SuratiVOICE SummitWhetstone Technologies Previous ArticleInforma Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to MarketersNext ArticleSprint’s Best-in-Class BYOD Communication and Administration Solution Acknowledged by Frost & Sullivan Whetstone Technologies announces the general availability of the SoniBridge platform, spanning the gap between voice assistants and mobile marketing via text messaging.  The company will be demonstrating their patent-pending, voice-first technology at the 2019 VOICE Summit in Newark, NJ from July 22-25.“We developed the SoniBridge platform to close the customer engagement loop while delivering a frictionless, beneficial user experience.  Our technology enables clients to increase offer redemption and lead generation rates with immediate digital fulfillment to a customer’s mobile device after interacting with a brand’s Amazon Alexa or Google Assistant voice app,” said Sanjeev Surati, CEO of Whetstone Technologies.Examples – Whetstone Technologies clients may have voice apps using SoniBridge on both Amazon Alexa and Google Assistant that include an optional text message sent immediately to the customer for:An offer or couponInstructions, white papers or videosInformation on how to contribute or volunteer for a charity or political campaign.Marketing Technology News: Gartner Survey Shows Inside Sales Organizations Risk Losing 24% of Employees This YearCustomers could be in the store, driving to the restaurant, attending a candidate’s rally or at home seeking instructions for product use or assembly.  During the voice app interaction, they have the option to request digital items be delivered to their mobile device.“The SoniBridge platform provides return on investment (ROI) by complementing a brand’s marketing strategy, utilizing their existing content in a new way.  Our clients can offer mobile marketing voice apps without learning and managing rapidly evolving voice technology,” commented John Iwasz, CTO of Whetstone Technologies.  “Multimodal, voice-first apps are highly engaging to end users.”SoniBridge works with Amazon Alexa and Google Assistant today and can accommodate other voice assistants.  The enterprise-grade platform is designed to protect customer data and expand and extend with emerging technology.Marketing Technology News: Adobe Survey Says That Voice and Screen Combined Are the FutureExperience the SoniBridge platform now.  Ask Alexa to “open Whetstone Technologies” or tell Google to “talk to Whetstone Technologies.”  Follow the interaction all the way to the end for the complete experience — and get a free white paper from our voice technology experts.The founders of Whetstone Technologies, Sanjeev Surati and John Iwasz, will be conducting two technical sessions at the VOICE Summit 2019.  Visit them at the SoniBridge by Whetstone Technologies table in Startup Alley during the conference.Marketing Technology News: Thunderhead and Proximity London Announce Partnership to Deliver Best-in-class Customer Engagementlast_img read more